This week has been coffee themed, which has been great
for me because I am one of the millions of Americans that drink coffee daily. It
has been eye-opening, answering questions that I didn’t even know I had about the
coffee production process and the steps it takes to get coffee to the consumer.
It has also taught me about the social issues that coffee production, the way
it is currently done, compounds.

Don Roberto also faces
many challenges in his coffee-production process. He works with a co-op in
order to be able to sell coffee from a small farm because it is difficult to
grow coffee independently in Costa Rica. This is because a coffee grower needs
a brand in order to be able to export coffee. Receiving a brand is an expensive
and time-consuming process that small farmers can’t afford. Since Don Roberto
sells his coffee to the co-op, he does not get to negotiate the price and his
co-op does not incentivize organic farming practices that yield high-quality
beans. His co-op simply reduces the price that they will pay to the producer if
they present the co-op with unviable beans. According to the movie Black Gold,
there are about six middlemen involved in the exportation process, leading to
the large disparity between the price the consumer pays for coffee and the
price the producer receives.
After thinking about the social issues that occur because of large-scale coffee production and the system that is the status quo for producing coffee, it has become apparent to me that consumers’ buying habits need to change, including my own. Buying Fair-Trade Certified coffee helps to fight poverty by improving the wages that the producers receive and reducing middle-men that increase the final price that the consumer pays without regard for how little the producer was paid.
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